Deloitte Senior Marketing Manager - Strategic Marketing Planning - Human Capital - Deloitte Consulting in Atlanta, Georgia
Senior Marketing Manager Strategic Marketing Planning Human Capital Deloitte Consulting
Are you an experienced marketing and communications professional with demonstrated capabilities in designing, producing and executing strategic client-focused marketing programs? Do you keep current on the latest marketing trends and think boldly and strategically on how to incorporate them? Are you interested in creating integrated, cross-channel marketing deliverables that advance the Deloitte brand and deliver on the strategic objectives of marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet business and client needs?
What you ll do
This position (office location flexible), is responsible for providing strategic marketing and communications direction and leadership for Deloitte s Human Capital Service Offering.
This Strategic Marketing Planner (SMP) Senior Manager oversees strategy and planning for integrated marketing campaigns that support Deloitte s Human Capital business. Senior SMPs serve as trusted marketing advisors to their business leaders and key stakeholders. They are responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution. In addition, senior SMPs build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximize reach and impact to the market.
This Senior Marketing Manager for Human Capital will drive the development of the strategy, planning and execution for integrated marketing programs and campaigns that support growth and positioning strategies. The ideal candidate will be a marketing professional with experience in professional services marketing with a demonstrated ability to work collaboratively with individuals at all levels of a matrixed organization. The ideal candidate will have deep understanding of integrated marketing and communications, including marketing strategy, campaign development, alliance building, channel marketing and sales enablement. We seek an individual who is innovative in their thinking and is willing to challenge the status quo.
Deloitte s marketing & communications team combines the power of Deloitte s brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.
Strong knowledge of services, products, and technologies for Human Capital, Organizational Development, Talent Management, Career Development, Workforce Planning, Competency Management and Workforce Analytics.
In conjunction with Business Chief Marketing Officer (BCMO) and Human Capital marketing team, develops, maintains, and drives prioritization of all marketing activities for specific areas of responsibility
With BCMO and Partner, Principal and Managing Director (PPMD) stakeholders as appropriate, vets requests for marketing support within areas of responsibility
Works with BCMO and stakeholders to initiate and support development of strategic marketing campaigns in support of priorities
Coordinates with Internal Communications around initiation and development of strategic marketing campaigns
Collaborates with PR team to drive media coverage when applicable
Manages the overall portfolio of campaigns and activities to ensure proper prioritization and utilization of appropriate resources
Develops strategic briefs (business case) for prioritized marketing campaigns; Drives approval process for campaigns with key leadership
Engages other SMPs to coordinate campaign activities and pull in other capabilities, as appropriate
Engages Campaign Management in execution of campaigns; oversee, in conjunction with Marketing Services, delivery of campaigns
Manages overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing maintenance activities
Plans and manages marketing budgets for campaigns in conjunction with Campaign Management
Serves as marketing advisor to key stakeholders within areas of responsibility assists with articulation of value propositions, develops marketing objectives in support of key priorities and serves as connection point across the firm
Brings innovative thinking and marketing practices to all marketing activities
Along with Marketing Services, develops metrics and KPIs to assess campaign success at the campaign, activity and channel levels to inform future campaign tactics
15 years of experience in marketing, with a focus on marketing and communications strategy and planning
Solid understanding and foundation of Human Capital strategies and market trends.
Deep understanding of strategic marketing planning with an ability to execute tactically
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
Previous experience in B2B marketing strategy; professional services experience is strongly preferred
Previous experience leading and developing a team of both direct and indirect reports
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
Undergraduate degree, ideally with a focus in Marketing
2 years of experience in Industry marketing
Master s Degree, MBA preferable
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html
Deloitte s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals. at http://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html
Category: Business Development / Sales / Marketing
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.