Deloitte Marketing Senior Manager – Audit & Assurance – East Region in Atlanta, Georgia
Senior Manager - Strategic Marketing Planner - Audit & Assurance (A&A) East Region
Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte s full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you re a marketing and communications professional who sees the world differently, finds opportunity where others don t, and keeps a pulse on the next big trends, then become our partner in growth. Together we ll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you re ready to make an impact, join our ME team to see how we Deloitte differently.
The Senior Strategic Marketing Planner (SMP) serves as a trusted marketing advisor to his/her business leaders and key stakeholders. In this role you will oversee the strategy, planning and execution of best-in-class, integrated marketing campaigns that support a Deloitte business and/or industry program utilizing innovative, go-to-market tools and approaches, and leveraging the full capabilities of Marketing Excellence, to maximize market reach and impact.
Deloitte s Marketing Excellence team combines the power of Deloitte s brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.
Work you'll do
Serve as a strategic marketing advisor to key stakeholders within the business and as the business connection point across ME. This includes advising on how best to activate Audit & Assurance marketing campaigns and messaging in strategic marketing locations in East Region.
Ensure synergy with Audit & Assurance national campaigns and recommend market specific activities as warranted.
Work closely with senior leadership to prioritize marketing activities and investment to achieve maximum impact and achieve A&A growth goals in the region.
Develop an in-depth understanding of East Region market dynamics
Become an expert in goals and opportunities in support of National Audit & Assurance strategy
Understand East Region market landscape for local chapters of National Relationships (e.g. FEI); be knowledgeable about local partnership opportunities, e.g. law firms
Understand competitive landscape and marketing activity in local market
Understand high priority industries in the local market and partner with Audit & Assurance and Green Dot Industry marketing to maximize local opportunities
Share knowledge with National A&A and Green Dot marketing to increase the effectiveness of campaigns
Align with the business Chief Marketing Officer (BCMO), Lead SMP, in-house Green Dot Agency (GDA) and stakeholders to initiate and support development of strategic marketing campaigns in support of business priorities
Collaborate across ME and other enabling areas in support of campaign activities and tactical management:
Advise on/support the development of strategic briefs (business cases) for potential marketing campaigns as well as leadership approval process
Define, maintain and drive prioritization of all marketing activities for A&A East Region strategic markets
Manage the overall portfolio of campaigns and activities, plan and manage budgets to ensure proper prioritization and utilization of resources in conjunction with the GDA; engage other SMPs to coordinate campaign activities, as appropriate
Define metrics and KPIs to assess campaign success, activity and channel levels to inform future strategy and tactics, liaising with the GDA
12-15 years of experience in B2B professional services marketing, including marketing strategy, messaging and campaigns.
Bachelor s degree, ideally with a focus in Marketing or a related business field
A strong executive presence
Confident presentation skills
Familiarity with Audit & Assurance professional services a plus
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
An innovative mindset that can think strategically with a willingness to execute tactically
Strong organizational skills and project management skills with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times
Detail-oriented with excellent follow-through skills
Strong persuasive written and verbal communication skills able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences
Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus
Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity
Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness
Travel up to 20% (While 20% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Deloitte s culture
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Category: Business Development / Sales / Marketing
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.