Deloitte Manager, Strategic Marketing Planning - Deloitte Consulting - Cross Business Offerings (Finance Transformation) in Atlanta, Georgia
Strategic Marketing Planner - Marketing Manager - Cross Business Offerings - Deloitte Consulting
Are you an experienced marketing and communications professional with demonstrated capabilities in designing, producing and executing strategic client-focused marketing programs? Are you looking to take your skills to the next level? Do you keep current on the latest marketing trends and think boldly and strategically on how to incorporate them? Are you interested in creating integrated, cross-channel marketing deliverables that advance the Deloitte brand and deliver on the strategic objectives of marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues both in-person and in a virtual setting, to meet our business and client needs?
Work you ll do
This position (office location flexible), is responsible for providing strategic marketing and campaign guidance for Deloitte s Cross Business Offering in Finance Transformation.
The Strategic Marketing Planner (SMP) oversees strategy and planning for global integrated marketing campaigns that support Finance Transformation. The ideal candidate will be a marketing professional with strong ties in Consulting and professional services marketing with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization. We seek an individual who is unafraid to think differently, always thinks strategically, and keeps current on the latest marketing trends. An interest in finance issues that include Cloud, Cyber, Tax Leadership, Blockchain, shared services and predictive forecasting will serve this candidate well.
SMPs serve as trusted marketing advisors to their business leaders and key stakeholders. Responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution. In addition, SMPs build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximum reach and impact to the market.
Campaign Strategy and Planning
In conjunction with Lead SMP for Finance Transformation, develop, maintain, and drive prioritization of all marketing activities for specific areas of responsibility
Work with Lead SMP and stakeholders to develop strategic marketing campaigns in support of priorities
Bring innovative thinking and marketing practices to all Consulting marketing activities
Develop strategic briefs (business case) for potential marketing campaigns; drive approval process for campaigns with key leadership
Engage other SMPs to coordinate campaign activities and pull in other capabilities, as appropriate
Engage Green Dot Agency (internal agency) in execution of campaigns; oversee, in conjunction with Agency, delivery of campaigns
Manage overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing maintenance activities
Work with the Lead SMP and Managing Partner, develops the marketplace strategic plan; manages project plan and oversees execution
Drives collaboration between the businesses, industry and other colleagues to drive strategic marketing campaigns
Coordinates with Internal Communications around initiation and development of strategic marketing campaigns
Collaborates with PR team to drive media coverage when applicable
Serve as marketing advisor to key stakeholders within areas of responsibility assist with articulation of value propositions, develop marketing objectives in support of key priorities and serve as connection point across Deloitte and the firm
Budgeting and Measurement
Plan and manage marketing budgets for campaigns
Along with Marketing Services, develop metrics and KPIs to assess campaign success
Deloitte s Marketing & Communications team combines the power of Deloitte s brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and best practices to develop innovative creative assets that engage our clients. It also executes with agility and measureable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.
10 years of related experience in marketing, with a focus on marketing and communications strategy and planning
Deep understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
Team oriented approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects
Bachelor s Degree in Marketing, Communications, English or related business field; Advanced degrees preferred
Deep understanding of the business and its strategies
Ability to design campaigns that are measurable
High level of comfort with ambiguity and fluid priorities
Ability to manage multiple, and often complex, priorities with varying degrees of involvement
Ability to make connections in highly matrixed environment, with eye on integration
Executive presence, professional client service manner, demonstrated ability to take initiative
Advanced communication skills across variety of stakeholder groups with ability to pivot
Strong persuasive skills; able to gain consensus through influence
Strong negotiation and problem solving skills; flexibility and adaptability
Ability to work in a virtual environment
A strong balance of inquiry and advocacy
Deep understanding of integrated marketing communications strategies and how they come together to provide measurable results
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html
Deloitte s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals. at http://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html
Category: Business Development / Sales / Marketing
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.