Deloitte Strategic Marketer, Specialist - Advisory Innovation in Arlington, Virginia
Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communication professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our Marketing Excellence team to see how we Deloitte differently.
Deloitte Risk & Financial Advisory, the leading risk services practice, is where this Strategic Marketer (SM) will focus on driving marketing that will create the impact, value, and relevance of our services in the complex professional services market. At a high level, the Strategic Marketer (SM) develops cutting-edge marketing plans and our GDA brings creative assets and unique experiences that engage our clients. Ultimately, we strive to deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.
As the cross Advisory, marketing specialist, you will develop and execute campaigns that span across our Advisory portfolio of offerings and services - and when appropriate, apply an industry lens i.e. customize the messaging or channel tactics for a specific target audience. Said differently, our team is the connective tissue between the Offering Portfolios and Industry marketers - giving you a unique opportunity to work with a variety of team members and stakeholders and gain a broad understanding of the Risk and Financial Advisory marketplace.
Additionally, do you crave innovation, thrive with the undefined, and always seek to create impact? We're looking for a marketer who will go above and beyond to take risks, embrace design thinking principles and work agilely with the Green Dot Agency (GDA). With our Advisory Business CMO as an advisor, you will help identify areas for marketing innovation, work with designers and writers to build prototypes, then measure success and scale as appropriate. This role is a unique opportunity to try new things and truly change the game for how we do marketing within Advisory and - within the broader Marketing Excellence organization.
Develop innovative, distinctive and integrated marketing campaigns. Work closely with the Advisory leadership (ExCo), Advisory Commercial Office, and Offering Portfolio and Industry marketers to develop strategic marketing campaigns that break the mold and deliver value for Advisory's strategic business priorities/marketplace growth opportunities.
Develop bold marketing strategies with measurable results and engagement of sponsoring PPMDs; direct flawless execution through coordination of key resources
Create strategic briefs (business cases) that can be executed by the Green Dot Agency
Partner with the Advisory SMs to brainstorm new ideas and develop agile project plans to test them out
Articulate clear, compelling value propositions with subject matter experts and innovate how content (POVs, client stories, Faces of Deloitte Advisory, etc.) is developed and delivered to increase client engagement
Be a brand ambassador for our Move on What Matters (MoWM) positioning. Working with Offering Portfolio and Industry marketers (SMPs), elevate how we communicate Advisory's value, position, and differentiation in Advisory-wide campaigns.
Continue to build external awareness for MoWM through innovative campaigns across digital, social and client experience channels
Cultivate internal adoption of the MoWM principles (clear/concise, human, authentic language and visually striking) through training and education experiences aimed at helping practitioners put MoWM into practice in their client interactions
Get closer to our risk services clients. Engage with Lead Business Partners through our industry SMs to help drive marketing content to our Advantaged Client Portfolio of accounts. Curate insights from their input to drive marketing that moves the needle for relationships, revenue and reputation.
Partner with the Deloitte ecosystem to drive more value (Spark, Labs, Innovation, global)
Measure the impact of marketing, monitoring metrics that matter and creating KPIs with senior stakeholders to inform future campaign tactics, with the help of the Green Dot Agency
Measure impact and monitor resources. Ensure proper prioritization and utilization of appropriate resources with Innovation Senior Marketing Manager, who will oversee campaign activities execution.
Plan and manage marketing budgets for campaigns
Seek efficiencies in how the work is done and manage GDA hours to achieve highest and best use and create transformative outcomes.
Project Management skills
Effectively help manage projects by developing work plans, obtaining approvals, and estimating and tracking resource requirements
Demonstrates strong analytical and problem-solving skills
Clearly communicates and presents complex information to team members and stakeholder groups
Demonstrates strong communication skills in a highly matrixed, global environment
Proven experience collaborating with cross-functional teams
Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm
Skilled at gaining consensus when differing viewpoints are presented
Demonstrates leadership, maturity, and accountability through extra-curricular and community activities
Develops and manages project budgets
Demonstrates excellent written and verbal communication skills
Exhibits a high level of professionalism with a strong executive presence
Proactively builds and strengthens relationships with key stakeholders across the organization
Skilled at negotiating, with the ability to solve complex problems and demonstrate agility
Provides strategic and tactical counsel that helps achieve clients' business goals
Collaborates and builds relationships with multiple business teams to meet shared objectives
Proficient in Microsoft Outlook and Word
Proficient in Microsoft Excel and PowerPoint
Brand & Communication skills
Understands marketing fundamentals with a focus on strategy/trends and execution in the B2B arena
Develops integrated marketing campaigns that leverage data and analytics to inform strategies and measure success
Leverages design thinking, and other modern problem-solving tools, to develop innovative marketing solutions
Demonstrates excellent command of editorial standards, along with strong editing and proofreading skills
Consistently delivers marketing program execution with high-quality results
Provides creative ideas and input to enhance communication programs
Successfully teams with media leads that execute media plans with a focus on managing relationships with the media and influencers, developing press releases and coordinating crisis communications
Leverages data and industry trends to identify strategic goals and objectives
Creative and Digital skills
Experience with marketing automation and CRM tools, preferably Eloqua or Salesforce
Understands tactics involved in multi-channel digital marketing campaigns (paid social, display, mobile, ppc) to reach, audience targeting and how they can be used to drive business results
Oversees and advises in the creative process to produce high-quality, original content
Access Workfront to enhance collaboration, manage assets and maintain visibility of project workflows
Required Education: Bachelor's
Years of Experience: 2+
Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.