Deloitte Industry Marketing Manager – Technology, Media & Telecommunications (TMT) in Arlington, Virginia

Marketing Manager Technology, Media & Telecommunications (TMT)

Are you a marketing and communications professional with demonstrated experience in designing, producing and executing strategic client-focused marketing programs? Do you have strong experience in Account Based Marketing? Are you looking to take your skills to the next level? Do you keep current on the latest marketing trends and consider how to boldly and strategically incorporate them? Are you interested in creating integrated, cross-channel marketing deliverables that advance the Deloitte brand and deliver on the strategic objectives of marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet business and client needs? Then we're looking for talent like you!

Work you ll do

As part of Deloitte s Industry Marketing team you will be responsible for developing marketing strategies and plans to support the business priorities of the TMT industry and strategic accounts that build market awareness and eminence, foster relationship development, and drive business and revenue growth with clients.

Responsibilities include:

  • Develop, maintain and drive prioritization of all marketing and communications campaign activities for specific accounts and sectors within Technology, Media & Telecommunications

  • Develop strategic briefs (business case) for potential marketing and communications campaigns; drive approval process for campaigns with key leadership

  • Engage the Green Dot Agency and global resources in execution of campaigns; oversee, in conjunction with the Green Dot Agency, delivery of campaigns

  • Proactively interface with account leadership and account team members to coordinate, communicate and optimize the impact of marketing activities

  • Offer solutions to adjust marketing programs and campaigns as needed to maintain alignment with account / sector strategies and goals

  • Serve as a liaison between key stakeholders including leadership and other areas of the national TMT team and the larger firm (e.g. Green Dot Agency, Cross-functional team)

  • Manage overall marketing calendar and budgets for campaigns

  • Along with the Green Dot Agency, develop metrics and Key Performance Indicators (KPIs) to assess campaign success

  • Serve as a liaison between the account and broader global and domestic Marketing & Communications community; search for ways to enhance collaboration between and among account and non-account marketing professionals

Skills and Competencies include:

  • Deep understanding of Account Based Marketing and its strategies including relationship management, marketing automation and campaign driven marketing approaches

  • Deep understanding of the business and its strategies, with a focus on Technology, Media & Telecommunications and the trends impacting these sectors

  • Executive presence, professional client service manner and demonstrated ability to take initiative

  • Strong persuasive communication skills; ability to gain consensus through influence and pivot when warranted

  • Ability to pivot to keep pace with fluid priorities; ability to manage multiple and complex priorities

  • Technical and digital skills, including data analytics, to facilitate the use of innovative technology to amplify marketing efforts and develop actionable insights

  • Demonstrated ability to think beyond the last mile of distribution and engage with client teams at the strategic level

  • Ability to make connections in a highly matrixed and global environment, with an eye towards integration

  • Ability to work in a virtual environment

  • Strategic and innovative thinker

The team

Deloitte s Marketing & Communications team combines the power of Deloitte s brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and best practices to develop innovative creative assets that engage our clients. It also executes with agility and measureable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.

Qualifications include:

  • 10 years of marketing experience

  • Strong experience in an Account Based Marketing or field marketing position required

  • TMT sector/industry expertise a plus

  • Undergraduate degree, ideally with a focus in Marketing; MBA a plus

  • Proven track record of driving measurable results using account based marketing methodology and techniques on large accounts

  • Previous experience in B2B marketing and professional services

  • Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook, Teams); familiarity with integrating various technologies to support marketing efforts

  • Deep understanding of social and digital marketing tools, account branding techniques, account marketing KPIs, and marketing strategy and planning

How you ll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html

Deloitte s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html

Recruiter tips

We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals. at http://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html

Category: Business Development / Sales / Marketing

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