Deloitte Government & Public Services – Federal Health Sector Strategic Marketing Planner – Senior Manager in Arlington, Virginia
Government & Public Services Federal Health Sector Strategic Marketing Planner Senior Manager
Location: Flexible (Rosslyn preferred)
Travel: This position will require approximately 25% travel.
Are you a marketing and communications professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? A team player who can creatively build campaigns tied to business objectives? We are seeking passionate and experienced professionals to play in this world. If this is you, hit the apply now button!
This position is responsible for providing strategic marketing and leadership for Deloitte s Federal Health sector which includes a portfolio of US Federal Government health care agencies.
The Strategic Marketing Planner oversees strategy and planning for integrated marketing and communications plans that support the Government & Public Services practice s Federal Health sector. The ideal candidate will be a marketing professional with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization.
What you ll do:
As a Strategic Marketing Planner with Deloitte Services LP you will contribute to the growth and development of our organization in a variety of ways, including:
To serve as marketing and communications strategic trusted advisor to leadership, business and key stakeholders in our Federal Health practice
To develop and drive marketing and communications programs that engage current clients, perspective clients and talent
To develop marketing strategy focused on key business priorities and execute this strategy across priority campaigns to build Deloitte s brand in the marketplace
To plan, design, and execute issue-based priority campaigns, utilizing an integrated approach including messaging development, events, social events, content, social, digital, public relations, and lead generation
To team and pull through relevant campaign activations driven by others
To create interactive experiences to connect with buyers to enhance brand awareness around capabilities and offerings
To interact with account leadership to ensure issue alignment and account activation of marketing campaigns
To collaborate across the organization to design and deliver engaging, creative campaigns
To plan and manage a marketing budget
To develop metrics and KPIs to measure success and communicate this impact story to leadership and across the organization
To manage, develop and support other team members, as appropriate
The Strategic Marketing Planner serves as trusted marketing and communications advisor to key business leaders and stakeholders within the Federal Health practice. They are part of the Government & Public Services Marketing Communications team, and report to the Government & Public Services Industry Marketing Leader.
Skills and competencies:
Deep understanding of government and B2B marketing, with a focus on brand strategy, issue positioning, client engagement, and immersive experiences
Familiarity with government health and health care ecosystem including federal and state agencies, commercial health care, industry associations and not for profit organizations
Understanding of experiential technology and ways to connect it to client needs
Analyzes past activities and consistently thinks beyond boundaries and brings new ideas to the table
Strong communicator, comfortable managing to results - provides strategic counsel, asks good questions, challenges the status quo, suggests alternatives and is able to articulate pros and cons, along with expected ROI
High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities efficiently and effectively
Ability to make connections in highly matrixed environment, with eye on collaboration and integration, across all levels of the organization
Strong listening and persuasive communication skills; able to gain consensus through influence and pivot when warranted
Ability to workin a virtual environment
12 years of experience in marketing, with a focus on government, B2B marketing and communications strategy and planning; professional services experience preferred
Undergraduate degree, ideally with a focus in Marketing, Communications or a related business field
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results, experience developing marketing KPIs
Deep understanding of Digital and Social media strategy and tools
Experience building marketplace campaigns that build brand awareness, client engagement and enhance issue positioning to influence wins
Experience developing omni-channel strategies and bringing innovative campaigns to market
This position does require approximately 25 % travel.
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html
Deloitte s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals. at http://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html
Category: Business Development / Sales / Marketing
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.