Deloitte Strategic Marketing Planner, Senior Manager in New York, New York
Deloitte is one of the leading professional services organizations in the United States, specializing in audit, tax, consulting and financial advisory services with clients in more than 20 industries. We provide powerful business solutions to some of the world s most well-known and respected companies, including more than 75 percent of the Fortune 100.At Deloitte, you can have a rewarding career on every level. In addition to challenging and meaningful work, you ll have the chance to give back to your community, make a positive impact on the environment, participate in a range of diversity and inclusion initiatives, and find the support, coaching, and training it takes to advance your career. Our commitment to individual choice lets you customize aspects of your career path, your educational opportunities and your benefits. And our culture of innovation means your ideas on how to improve our business and your clients will be heard.Senior Strategic Marketing Planner Industrial Products & Services Sector Are you a marketing professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? A team player who can creatively build programs tied to business objectives? We are seeking passionate and experienced professionals to play in this world. If this is you, hit the apply now button! This position, is responsible for providing strategic marketing and communications direction and leadership for Deloitte Industrial Products and Services (IP&S) sector. The Senior Strategic Marketing Leader for IP&S will drive the development of the strategy, planning and execution for integrated marketing programs and campaigns that support growth and positioning strategies. The ideal deal candidate will be a marketing professional with experience in B2B marketing as well as in professional services marketing with a demonstrated ability to workcollaboratively with individuals at all levels of a matrixed organization.The ideal candidate will have deep understanding of integrated marketing and communications, including Channel marketing, Campaign development, marketing strategy, alliance building and sales enablement. We seek an individual who is innovative in their thinking and as willing to challenge the status quo. What you ll do:As a Senior Strategic Marketing Planner (SMP) in Deloitte Services LP, a subsidiary of the Deloitte US Firms, you will contribute to the growth and development of our organization in a variety of ways, including: Serve as marketing advisor to key stakeholders within areas of responsibility assist with articulation of value propositions and develop marketing objectives.Work closely with the National Sector Leader, functional sector leaders, and Center for Industry Insights in shaping an insights agenda aligned to IP&S key business issuesSupport relationship development with executives of priority industry associations, aligning collaborative efforts to IP&S key business issuesLead strategic engagement in flagship industry initiatives and eventsCollaborate with other manufacturing-based sectors to leverage broad manufacturing initiatives across sectors, amplify messages, and maximize impactDevelop and share internal communications / tools to engage account teams in delivering market insights to executivesServe as a liaison between key stakeholders, Marketing and Communications, functional leaders, and the larger firm (e.g. Analyst Relations, Alliances)Bring innovative thinking to all IP&S marketing and communications activitiesDevelop framework development and strategic briefs (business case) for potential marketing and communications campaigns; drive approval process for campaigns with key leadershipDevelop, maintain, and drive prioritization of all marketing and communications campaign activities for specific areas of responsibilityDevelop metrics and KPIs to assess campaign successPlan and manage marketing budgets for campaignsEngage The Green Dot Agency, our internal agency, in execution of campaigns; oversee, in conjunction with The Green Dot Agency, delivery of campaigns The team:The individual will serve as trusted marketing and communications advisor to key business leaders and stakeholders. He/She is part of the Marketing & Communications team at Deloitte. Skills and Competencies: Ability to grasp a deep understanding of the IP&S business and its strategies, with a focus on the core business issuesHigh level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex prioritiesAbility to make connections in highly matrixed environment, with an eye on integrationExecutive presence, professional client service manner, demonstrated ability to take initiativeStrong persuasive communication skills; able to gain consensus through influence and pivot when warrantedStrong negotiation and problem solving skills; flexibility and adaptabilityAbility to work in a virtual environmentStrategic and innovative thinkerQualifications:Required:15 years of experience in marketing, with a focus on marketing and communications strategy and planningDeep understanding of integrated marketing and communications strategies and how they come together to provide measurable resultsDeep understanding of marketing planning with an ability to execute tacticallyStrong persuasive communication skills, both written and verbal; ability to gain consensus through influencePrevious experience leading and developing a team of junior and senior level talentPrevious experience in B2B marketingSuperior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing effortsUndergraduate degree, ideally with a focus in Marketing Desired:Master s Degree, MBA preferable How you ll growAt Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. BenefitsAt Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Learn more about what working at Deloitte can mean for you. Deloitte s cultureOur positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte. Corporate citizenshipDeloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. Recruiter tipsWe want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re a
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Category: Business Development / Sales / Marketing