Deloitte Consumer & Industrial Products (C&IP) Senior Manager, Strategic Marketing Planning - Consulting Marketing in Atlanta, Georgia
Deloitte is one of the leading professional services organizations in the United States, specializing in audit, tax, consulting and financial advisory services with clients in more than 20 industries. We provide powerful business solutions to some of the world s most well-known and respected companies, including more than 75 percent of the Fortune 100.At Deloitte, you can have a rewarding career on every level. In addition to challenging and meaningful work, you ll have the chance to give back to your community, make a positive impact on the environment, participate in a range of diversity and inclusion initiatives, and find the support, coaching, and training it takes to advance your career. Our commitment to individual choice lets you customize aspects of your career path, your educational opportunities and your benefits. And our culture of innovation means your ideas on how to improve our business and your clients will be heard.
Senior Strategic Marketing Planner Consumer & Industrial Products (C&IP) Industry
Are you a marketing and communications professional with strong expertise in Consulting and industry marketing who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? A team player who can creatively build programs tied to business objectives? We are seeking passionate and experienced professionals to play in this world. If this is you, hit the apply now button!
This position (office location flexible), is responsible for providing strategic marketing and communications direction and leadership for Deloitte Consulting s C&IP industry which includes: Consumer Products, Manufacturing, Retail, Distribution, Wholesale, Travel, Hospitality, and Services.
The Senior Strategic Marketing Planner (SMP) oversees strategy and planning for integrated marketing and communications campaigns that support Deloitte Consulting s Consumer & Industrial Products (C&IP) industry. The ideal candidate will be a marketing professional with strong ties to C&IP and experience in professional services marketing and communications with a demonstrated ability to work collaboratively with individuals at all levels of a matrixed organization. The ideal candidate will have deep understanding of integrated marketing and communications, including Digital and Social, Channel marketing, Campaign development, marketing strategy, sales enablement and client centric marketing. We seek an individual who is unafraid to think differently, always thinks strategically, and keeps current on the latest marketing trends.
What you ll do:
As a Senior Strategic Marketing Planner in Deloitte Services LP, a subsidiary of the Deloitte US Firms, you will contribute to the growth and development of our organization in a variety of ways, including:
Develop, maintain, and drive prioritization of all marketing and communications campaign activities for specific areas of responsibility
Bring innovative thinking to all Consulting marketing and communications activities
Develop strategic briefs (business case) for potential marketing and communications campaigns; drive approval process for campaigns with key leadership
Engage Marketing Services in execution of campaigns; oversee, in conjunction with Marketing Services, delivery of campaigns
Serve as a liaison between key stakeholders, Marketing and Communications, and other areas of Deloitte Consulting and the larger firm (e.g. Analyst Relations, Alliances)
Manage overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing and communications maintenance activities
Plan and manage marketing budgets for campaigns
Along with Marketing Services, develop metrics and KPIs to assess campaign success
Serve as marketing advisor to key stakeholders within areas of responsibility assist with articulation of value propositions and develop marketing objectives.
The individual will serve as trusted marketing and communications advisor to key business leaders and stakeholders. He/She is part of the Marketing & Communications team at Deloitte.
Skills and Competencies:
Deep understanding of the Consulting business and its strategies, with a focus on the C&IP sector and sector client pain points
Demonstrable ability to think broadly and strategically, making connections across the business that enhance delivering the strategic priorities of C&IP
Proven ability to develop and deliver fully integrated, clear, concise strategic marketing plans focused on opportunity, activation, KPIs and goals, and measuring outcomes
Deep understanding of account-based marketing and execution, focused on activating client journeys, identifying and nurturing client needs and outcomes
Ability to understand, measure and report on a variety of data sources (e.g., external research, digital engagement, lead generation) and translate data into stories of marketing outcomes
High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities
Ability to make connections in highly matrixed environment, with eye on integration
Executive presence, professional client service manner, demonstrated ability to take initiative
Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted
Strong negotiation and problem solving skills; flexibility and adaptability
Ability to work in a virtual environment
Strategic and innovative thinker
Strong negotiation and problem solving skills; flexibility and adaptability
10 years of experience in marketing, with a focus on marketing and communications strategy and planning
Undergraduate degree, ideally with a focus in Marketing
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
Previous experience in B2B marketing
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
Deep understanding of Social and Digital tools
Master s Degree, MBA preferable
How you ll grow:
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Learn more about what working at Deloitte can mean for you.
Deloitte s culture:
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world.
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to.Check out recruiting tips from Deloitte professionals.
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
Disclaimer: If you are not reviewing this job posting on our Careers site (careers.deloitte.com) or one of our approved job boards we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at careers.deloitte.com.
Category: Business Development / Sales / Marketing